The Beginning of a Vision
'For me, flowers are the thread that connects people. A floral key to unlock emotions.'
My journey began in 2014 in Odesa, Ukraine. At a time when the digital floral market was still developing. I have always believed, that true value lies in time, trust, and impeccable presentation. To bring joy to loved ones, only one thing is needed — a desire and a simple action.
With a degree in Interior Design, I was learned that each arrangement is part of a space. From the very beginning, it was important for me to see flowers not just as a gift, but as an object of design, a reflection of personal style, and a form of thoughtful attention. This approach shaped my first solutions and I introduced concepts that were new — online ordering to save time, sculptural floral arrangement in hatboxes, black packaging in premium cardstock, and preserved roses designed to last for years. What initially challenged tradition became my signature, helping me build a strong and recognisable presence and attract an international clients.
With a degree in Interior Design, I was learned that each arrangement is part of a space. From the very beginning, it was important for me to see flowers not just as a gift, but as an object of design, a reflection of personal style, and a form of thoughtful attention. This approach shaped my first solutions and I introduced concepts that were new — online ordering to save time, sculptural floral arrangement in hatboxes, black packaging in premium cardstock, and preserved roses designed to last for years. What initially challenged tradition became my signature, helping me build a strong and recognisable presence and attract an international clients.
The Language behind the work
It is essential to select flowers with the recipient in mind. Considering who they are, the occasion. Each commision is guided by contex. Signature hatboxes, decorated with silk tassels, remain after the flowers fade. Handwritten cards are kept for years. Details become memories. All of this becomes part of personal stories and relationships between people — and that is what makes it valuable.
Over the years, my team and I have been present at many meaningful moments — from first dates to wedding bouquets and the birth of children within one family.
I AM CLÓVER, an officially registered trademark in Ukraine, continues to evolve with a new chapter in London. The country may change, but the essence remains the same — the desire to create beautyful floral arrangements that become part of meaningful connections.
Over the years, my team and I have been present at many meaningful moments — from first dates to wedding bouquets and the birth of children within one family.
I AM CLÓVER, an officially registered trademark in Ukraine, continues to evolve with a new chapter in London. The country may change, but the essence remains the same — the desire to create beautyful floral arrangements that become part of meaningful connections.
This is my invitation to create your floral story together.
It is time xxx
It is time xxx
Alana Tsapiak (Алена Цапяк)
Founder of I AM CLÓVER
Seven Days. Seven colours.
Seven Emotions
Seven Emotions
Each day, the recipient received a floral arrangement in a single tone of the rainbow, along with a gentle clue that the story was continuing.
Every delivery included box with flowers, a photograph, a handwritten note, a puzzle piece in that day’s colour, and a preserved rose—an enduring detail meant to remain beyond the moment.
